Terms of Service

Last updated: 19 January 2026

1. Introduction

These Terms of Service ("Terms") govern your use of the bluelattice.io website and any SEO services ("Services") provided by BLUELATTICE.IO LTD ("we", "us", "our"), a company registered in England and Wales under company number 10405120.

By accessing our website or engaging our Services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our website or Services.

2. Website Use

Permitted use

You may use our website for lawful purposes only. You agree not to:

  • Use the website in any way that breaches applicable laws or regulations
  • Use the website in any way that is fraudulent or harmful
  • Attempt to gain unauthorised access to any part of the website
  • Use automated systems or software to extract data from the website

Free SEO audit

By submitting your email address for a free SEO audit, you agree that we may contact you to provide the audit and discuss our services. You can unsubscribe from further communications at any time.

3. Our Services

Service packages

We offer SEO services through three subscription packages:

  • Starter: Foundation-level SEO services
  • Growth: Expanded SEO services for growing businesses
  • Accelerate: Comprehensive SEO services with dedicated support

Full details of what each package includes are available on our pricing page. We reserve the right to modify package features with reasonable notice to existing clients.

Service delivery

We will deliver our Services with reasonable skill and care. However, SEO is a long-term strategy and results depend on many factors outside our control, including:

  • Search engine algorithm changes
  • Competitor actions
  • Your website's technical state and content
  • Market conditions in your industry

No guarantees: We do not guarantee specific rankings, traffic levels, or business results. Any case studies or testimonials represent individual experiences and are not guarantees of future performance.

4. Contract Terms

Minimum commitment

All service packages require a minimum commitment of 3 months. This minimum term exists because SEO results take time to materialise and early cancellation would not provide a fair opportunity to demonstrate value.

After the minimum term

After the initial 3-month period, you may:

  • Continue on a rolling monthly basis
  • Upgrade or downgrade your package with 30 days' notice
  • Cancel with 30 days' written notice

Early termination

If you wish to cancel before the minimum term expires, you will be liable for the remaining fees for the minimum term unless otherwise agreed in writing.

5. Fees and Payment

Pricing

Our current pricing is displayed on our website. All prices are in GBP and exclusive of VAT where applicable. We reserve the right to change prices with 30 days' notice.

Payment terms

Unless otherwise agreed:

  • Fees are payable monthly in advance
  • Payment is due within 14 days of invoice
  • We accept bank transfer and card payments

Late payment

If payment is not received within 14 days, we reserve the right to:

  • Suspend Services until payment is received
  • Charge interest at 4% above the Bank of England base rate
  • Recover reasonable debt collection costs

6. Your Responsibilities

To enable us to deliver our Services effectively, you agree to:

  • Provide timely access to your website, analytics, and other necessary tools
  • Respond to reasonable requests for information or approval
  • Implement recommended changes in a timely manner (or allow us to do so)
  • Not engage in practices that could harm your website's search rankings
  • Keep your contact information up to date

7. Intellectual Property

Our materials

All content, strategies, reports, and other materials we create during our engagement remain our intellectual property until full payment is received. Upon payment, you receive a non-exclusive licence to use these materials for your business.

Your materials

You retain ownership of your existing website content, brand assets, and other materials you provide to us. You grant us a licence to use these materials as necessary to deliver our Services.

Content we create for you

Blog posts, articles, and other content we write for your website become your property upon payment. We may reference our work in our portfolio and case studies unless you object in writing.

8. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during our engagement. This includes but is not limited to:

  • Business strategies and plans
  • Financial information
  • Customer data
  • Technical information about websites and systems

This obligation survives termination of our agreement.

9. Limitation of Liability

Our liability

To the maximum extent permitted by law:

  • Our total liability for any claims arising from our Services is limited to the fees paid by you in the 12 months preceding the claim
  • We are not liable for indirect, consequential, or incidental damages, including lost profits or business opportunities
  • We are not liable for damages arising from factors outside our control, including search engine algorithm changes

Your liability

You agree to indemnify us against any claims, losses, or damages arising from:

  • Your breach of these Terms
  • Content you provide to us that infringes third-party rights
  • Your use of our deliverables in a manner not authorised by these Terms

Nothing in these Terms excludes or limits our liability for: death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.

10. Termination

Termination by either party

Either party may terminate immediately by written notice if the other party:

  • Commits a material breach that is not remedied within 14 days of written notice
  • Becomes insolvent or enters administration

Effect of termination

Upon termination:

  • All outstanding fees become immediately due
  • We will cease all Services
  • We will return or destroy your confidential information upon request
  • You will remove our access to your systems and accounts

11. Disputes

Resolution process

If a dispute arises, we encourage you to contact us first to resolve it informally. If we cannot resolve the dispute within 30 days, either party may pursue formal resolution.

Governing law

These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

12. General Provisions

Entire agreement

These Terms, together with any specific proposal or statement of work we provide, constitute the entire agreement between us. Any prior discussions or representations are superseded.

Amendments

We may update these Terms from time to time. Material changes will be notified to existing clients with 30 days' notice. Continued use of our Services after changes take effect constitutes acceptance.

Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

Waiver

Failure to enforce any provision of these Terms does not constitute a waiver of that provision.

Assignment

You may not assign your rights or obligations under these Terms without our written consent. We may assign our rights to a successor entity in the event of a business sale or restructuring.

13. Contact Us

For questions about these Terms or our Services:

BLUELATTICE.IO LTD
Company number: 10405120
Email: hello@bluelattice.io